Extras

Targeting our target audience:

Living in the 21st century and being teenagers ourselves, we know that the impact of social media is huge. We personally have been targeted through social media, as viral marketing is a fast, easy and cheap way to connect with hundreds of people. On top of our ancillaries, we thought we would create our own social media pages, which would help us connect with our audience, in a more modern way.

Facebook

Originally the most popular of social media sites, Facebook now statistically has more users in the older generation, as the younger generation switch to sites such as Twitter and Tumblr. As our target audience is adults, we thought having our own Facebook page would be a prime way to reach and connect with our intended audience.

Below is our Facebook page:

As you can see, we have already received a number of comments from perspective viewers. We have people who are excited, and individuals asking questions about what the documentary is going to entail.

To us, this shows that our radio trailer and newspaper advertisement have been a success in creating talk about our documentary.









Twitter:

Although our main audience are adults, there are still those, not old enough to vote, 16/17 year olds, who are arguably the ones who are going to be most impacted by the Brexit vote. For this reason, we also created a Twitter page, for those who don't have a legal voice, to be able to openly talk about our documentary and opinions.









Below is our Twitter page:

Similarly to the Facebook page, we already have people giving their opinions on our documentary, after having read our newspaper ad, or listening to our trailer.

The audience feedback we are given, will help us in our evaluation stage of our coursework.





BBC Advertisement:

After studying Media for 2 years now, we understand thoroughly the importance of advertisement, propaganda and how the media control us through their work. We thought that creating an additional advertisement for our documentary would be a great way to attract even more of an audience. 

We travelled to London, to gather some clips that we could edit together to use in a advertisement. We wanted to collect a variety of different shots, so that when it came to editing them, we had a lot of choice and scope to create.

We knew that the music we used needed to be copyright free, so we looked through YouTube and on Soundcloud to see if we could find anything. Below is the soundtrack we used.

Below is our finished TV advertisement:

We plan that our documentaries advertisement would not only be shown on the BBC, where our target audience is based, but also on sites such as YouTube and BBC iPlayer: